Published in Cantech Magazine
Written by Simon Jennings
An initial market survey was carried out by Ashmore Group with support of Nomis Consultancy in 2014. It found that with Pakistan’s increasing population and economic activity, coupled with the new ‘on-the-go’ lifestyle trend, especially amongst the younger generation, there was an increasing demand for beverage cans. The market in neighbouring Afghanistan was also developing. However, demand in both countries was being constrained by the need to import all the cans from the Middle East. Read more